This shade is has two names; Mesmerize and Mezmerize and is a dupe for OPI’s “Dating a Royal”. Swatch/Picture Gallery Review Its funny because on the official Essie page, the color is listed as mezmerize (with a z). But EVERY store that sells this item (Amazon, Target, Ulta), the color is listed as mesmerize (with a s). Maybe Essie decided to change the spelling at the last minute? This is a cream finish deep bold blue that is darker on the nails than on the bottle. Essie describes this shade as “a royal va-va blue”, this is a dark bold blue that is royal with hints of midnight blue. I applied two coats and it as chip resistant as most Essie formulas are. The MSRP for this item is $8, a little cheaper than OPI, a lot more expensive that Sinful Colors. Dupe This color can be a dupe for OPI’s “Dating a Royal”. xoxo, Emmy Disclosure: I bought this shade. Related PostsEssie "Sand Tropez" & Essie LuxEffects "A Cut Above" ReviewEssie Carry On Swatch & ReviewEssie: Sew Psyched Nail Polish Review (Fall 2010 Collection)Newest Obsession: Essie Cashmere Matte CollectionEssie’s Free Cuticle Oil Sample (USA only)Essie Marshmallow Nail Polish Swatch & Review