Hello! I received this as a deluxe sample that came when I spent $60 dollars on a recent order with Urban Decay. It is Urban Decay Supercurl Curling Mascara! This is the bottle without the box: the wand, notice how it curls imitating the shape of a natural eyelash (you can see all the individual pointy black fibers): Before and After: as you can see I have been blessed with a lot of lashes. I only did my top lashes because I wanted my bottom lash to stay the same from comparison reasons. more before and after: