Introducing: Julep My Maven & Maven Luxe

Big Maven program changes are on the way!

So what is changing?

The Gist: Starting on May 1st, all new Julep Mavens will cost $24.99 and be customizable. Mavens who signed up under the current program will continue to be charged $19.99 a month unless they opt in to the benefits of the new program. There will be a new 3-month option to keep the monthly cost the same as the classic Maven program at $19.99 a month.

Customizable_Maven_Box_1

Here’s the official press release:

We’re SO excited to finally share this big, big news.

Starting with your June Maven Box, you’ll have the option to switch into one of our new customizable subscription tiers. With My Maven and Maven Luxe, you can personalize your box as much (or as little) as you like. So you’ll always get exactly what you want.

You asked for this, so we’re making it happen—because we want you to fall head-over-heels in love with every single Maven Box.

Not interested in customization? That’s ok! Nothing about your current subscription will change unless you want it to.

My Maven

We’ll continue to curate five monthly Style Profile boxes, each with over $40 worth of polish and product. When you log in during the Monthly Maven Reveal, you’ll see your default Style Profile box. Browse through all the boxes to find a good starting point.

(No need to adjust your screen…we’re using a black & white version of our May collection to model these exciting new features. You’ll see June in full color, of course.)Customizable_Maven_Box_1

Now for the fun part: Let’s say you love one Classic with a Twist color but not the other. Click or tap ‘swap out’ to remove it from your box and reveal all your other options.

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Click or tap on an image to bring up the color description. Click or tap again to view swatches.blog_PDP_ModalAssess your options. Pick your favorite. Click or tap “swap in” and voila! It’s in your box.

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Don’t want the monthly product? Swap it for an existing one, or add another color to your box. Each time you swap something in or out, the list below will automatically update to show all the options available to you. Once you’ve created the perfect box, choose your add-ons and save. Easy!

If you want to switch your current Maven subscription to My Maven, you’ve got two options.

Month-by-month subscription $24.99/month
3-month prepaid subscription (best deal!) $19.99/month

Maven Luxe

Do you find yourself adding on extra products or tools every month? Switch to Maven Luxe and get over $60 worth of beauty innovations and bestsellers in every box. This tier is also 100% customizable, so you’ll still have the option to choose colors from the monthly collection.

Month-by-month subscription $39.99/month
3-month prepaid subscription (best deal!) $34.99/month

Want It?

To make the switch, simply log into your account during the June Maven Reveal (May 20th-24th), click the green CUSTOMIZATION IS HERE banner on the ‘Edit My Box’ page, and choose your subscription tier.

Other Things You Should Know

All subscriptions auto-renew. Your current skip privileges will not change. If you choose the 3-month prepaid option, you’ll be charged the full amount at the time of your next billing. As a My Maven or Maven Luxe subscriber, you’ll have the opportunity to preview and customize every month, but you don’t have to—if we don’t hear from you during the Monthly Maven Reveal, you’ll receive your default box. Collection upgrades are not customizable. Once you switch your current subscription to My Maven or Maven Luxe, you can’t switch back to a non-customizable subscription. (But you won’t want to anyway.)

Tell Your Friends

Starting May 1, all new Mavens will enjoy a completely customizable box. Mavens who sign up before then will start off with a non-customizable subscription, with the opportunity to switch to a customizable tier during their first Monthly Maven Reveal.

Questions?

As always, our Maven Experience Team is only an email or phone call away—don’t hesitate to reach out if you need a helping hand. (877-651-3292 or maven@julep.com)

 

MY THOUGHTS

If you are a new Maven, or you are thinking of switching, There’s a lot of value in the prepaid packages. The new Maven will be $24.99 but prepaid 3 months is $19.99 and you can switch out what you don’t like, this is a savings of $15 plus getting exactly what you want without having to sell/trade/gift what you don’t like elsewhere. Remember that Use code FREEBOX to get your first monthly box of beauty FREE! . You can purchase prepaid here, called Gift of Maven .

 

xoxo,

Emmy

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